Sunday, December 26, 2010

Don’t be Hawaiian shirt ‘less

Don’t be Hawaiian shirt ‘less, many people wear them, more than a few people collect them, and a few people (in Hawaii and the mainland) consider them cultural artwork. I consider them my shirts of choice. There are multiple forms of Hawaiian shirts, some that came about from rebellion, from hardship, and of course born from meeting a personal need to wear vivid color. Some are even worn as island symbolism while shooting at bad guys in other countries. Run Forest run!

When the Hawaiian shirt was first being born in the late 1920’s/early 1930’s, the beachwear of the day was white. White pants, white hat, white shirt, white shoes. Before that evolution occurred and probably the beginning of the origins of the Hawaiian shirt, the shirts were mostly worn by vast numbers of Hawaiian field laborers from China and Japan. The early plantation workers shirts were often made from checkered designs (a woven checkered pattern of dark blue and off white like their summer kata’s were made of back home) at times called palaka shirts. But many very early field shirts were just bits and pieces made from parts of other garments. What mattered most was that they kept the hot sun off the workers backs.

You could keep them clean by washing them in a lake or a bucket of water by hand, and then letting them simply air dry on the branch of a tree, regardless of how you washed them they would keep you cool in the hot fields. Whatever the benefits, the dull checkered patterns were too much like a uniform for many, but with the introduction of colorful Asian fabrics, Hawaiian shirts of bright patterns and colors were most widely adopted for sales to eager to shop tourists.

Celebrities of the day such as Bing Crosby, Elvis etc. wore them (celebrities were probably the few that could afford to travel to the Hawaiian Islands at that time), and their popularity became more mainstream once their fans saw their favorite celebrities wearing one.

During times of hardship such as World War II and the depression, petroleum based fabrics became scarce. To make ends meet and keep business coming in, some merchants ingeniously used upholstery and curtain fabrics in their shirts and it wasn’t uncommon to see other shirts cut up and recycled into a Hawaiian style cut shirt.

In the late 1960s (after the royal Hawaiian females no longer dominated surfing) when the world was in the grip of the first surfing craze, the beach boys and other gnarly surfer dudes wore their shirts in the salt and sun so much the shirts would be sun faded and have a natural washed out look. This was a badge of honor among some male surfers (go figure), and as you can guess some of the entrepreneurial island shirt makers emulated it by making shirts with the patterns inside out! God even wears one!

Tuesday, December 7, 2010

Christmas is right around the corner so...

Christmas is right around the corner so let’s not forget to buy an aloha gift for each of your family members and closest friends. Equally important is that you make a conscious effort to show support for your local merchants, as well as taking a moment to see where the product is made. America is a great county and purchasing products made in the USA will insure that it stays that way for generations to come.

Those words of wisdom also apply to Hawaiian shirts and women’s apparel as well, Wave Shoppe’s clothing lines are made right here in San Diego and Hawaii from the finest materials and with the upmost of craftsmanship. We have maintained a loyal customer base since 2004 which serves testament to the quality of Wave Shoppe apparel.

If your gifting a man for we would obviously suggest Hawaiian shirts for men but if the Christmas gift is for a women you have a lot more choices to make. Women’s Hawaiian shirts are popular, even in the winter, but we would have to say that hands down a new muumuu would bring tears of joy to any female recipient that longs for Hawaii.

Mele Kalikimaka me ka Hau'oli Makahiki Hou - Merry Christmas and a Happy New Year from all of us at Wave Shoppe!

Wednesday, November 24, 2010

Wave Shoppe - 15% Off Sale - Coupon Code: NOEL


Wave Shoppe is the place to shop if you’re looking to save money on Hawaiian shirts and apparel this holiday season. We offer a great selection of popular designs in sizing that will actually fit you.

Take advantage of free Priority Mail Shipping with any $75 purchase and for a limited time if you use coupon code NOEL during checkout you will also receive 15% off your entire order!

Shopping for aloha in southern California? Swing by and visit our showroom, here are the directions to the store, we would love to meet you in person! Childrens clothes available in-store

From all of us at Wave Shoppe, mahalo and have a wonderfull Christmas.

Monday, November 22, 2010

Hawaiian Celebration of Life (Behind the scenes)

For months now I have been contemplating writing about a side of our business that some may consider being dark, nonetheless it’s a story that I think needs to be told. When you hear the word “celebration of life” I guess it can have multiple meanings such as a birth, but more often it has something to do with paying respect to a deceased one.

While I don’t work in our retail showroom very often, I am told that quite often people will come into the store looking for what they call celebration of life Hawaiian apparel. And I have to say that some of the stories are often heart wrenching. I hear of many ladies coming into the store, selecting apparel and then making a somber trek to the dressing room whereas they commence to having a full blown melt down grieving over the loss of their loved one.

While we pride ourselves in customer service, I don’t think in these situations that you can do much more than acknowledge their loss and maybe try to console them a bit. Even when they exit the changing room, the clerk eventually ask if they are ok, or if they need help, or a glass of water, but they always respond with a “thanks I am ok”.

But that changes when they make it to the checkout whereas they will tell us about the life of their loved one and their passion for Hawaiian culture and apparel. Many times the purchase was made because the husband always wished his wife would wear something Hawaiian (something to think about now?), clearly a gesture of sharing his passion for Hawaii. I would venture a guess that most of the ladies will buy a muumuu or choose from one of the many long tank dresses. I also wanted to note that while there are some men involved, it appears that women are more prominent in this particular situation.

Beginning in 2004 our business was online only and for many years it stayed that way, but a little over a year ago we took it to the streets and opened our 1st Hawaiian apparel store in Southern California. I think without the store we really wouldn’t be able to tell you this story. But as I write this I wonder if my loved ones and I will ever be subjected to some sort of personal celebration of life ritual and what on earth would that be? Will everyone dress like Mr Freeze to celebrate my lack of emotion? Serve food with bitter seasoning? Or will they celebrate by giving my money to charity (money that I seemingly cant afford to give away now), or will it be something I have never seen in myself?

So now I have myself wondering if I am living my "celebration of life in the present", I love the Hawaiian culture, especially my brightly colored aloha shirts. But when you consider that no matter where I am standing, I am always wishing I was somewhere else, so can that really be possible?

I guess time will tell, but quite honestly I doubt I would have much input at that point anyhow. As I wrap up this post I would like to share a video with you that features local Hawaiian artist Israel "IZ" Kaanoi Kamakawiwoole. I feel this video (linked below) is the epitome for a celebration of life, there is something about the end of the video that cannot be put to words. We miss you IZ!


Mahalo

Wednesday, October 6, 2010

Reflection of Aloha

Last weekend me and my wife had an opportunity to spend the day with our extended ohana and I have to say that I had a marvelous time. Normally I find that most parties I attend are for the most part pretty boring, but this weekend made me feel sort of blessed to be in the company of such wonderful people. Its amazing how Aloha unfolds and when you least expect it to.
 
We had a guest (shown above) that attended named Ipo Kahaialii and she so gracefully volunteered to entertain with Hawaiian story and song, she was captivating to say the least. Mahalo Ipo

Of course you can not have the ohana gathered together without having food, the party was a pot-luck so we got to eat grinds of all authenticity, with huli huli chicken being one of the main courses, prepared by chef Don of course!

And you have to love the aloha spirit of the girls who normally dance for Tipanie O Patitifa, they have a passion for Hawaiian culture and dance that is unsurpassed, fire up the ukuleles and its on folks.

Of course not only people get in on the action, our pets are also ohana. Pictured above is "little bit" and Coco the cockatoo whom is a real playa in disguise.

Of course we have to post one of those food shots that everyone loathes. George came late to the party citing work, though I think he got stuck in a tanning booth, so the backyard paparazzi snapped a picture of Don serenading George during dinner. We love you George, really bruddah.

Me Ka Pumehana A Me Ka Oiloli Kealoha

Quintinn Holi also attended and shared some wonderful Hawaiian stories as well, but I think I will save some of that for another post. Not to risk repeating myself but it was a simply wonderful day and a rare occasion to actually relax and not discuss work at all. Speaking of work, the holiday season is already upon us and I need to focus on getting our Hawaiian Aloha shirts inventory up to speed, so my Blog posts are going to be sporadic at best.

Sign up for our email notifications with the form, which is to your left, and be amongst the first to see some of the new designs and products that we will be striving to release in time for Christmas.

God bless and Mahalo!

Tuesday, August 24, 2010

Tipanie O Patitifa's New Aloha Shirts


Above is a picture of the Tipanie O Patitifa musicians in their brand spanking new Maui Hawaiian shirts from Wave Shoppe. And once Quintinn wanders by to get his Aloha shirt, the entire group will then have matching shirts! I must tell you that the guys looked really sharp during the last hula performance.


We have been super busy so I am going to keep this post short and end things here. Oh I almost forgot, we posted some pictures of Tipanie O Patitifa performing at the storefront. Mahalo and enjoy the pictures.

Friday, August 6, 2010

Look at what's new at Wave Shoppe Hawaiian Shirts

Aloha to all our customers and ohana, we hope you are having a marvelous summer and eating loads of good grinds. This is the time of year that we are doing all we can do to keep up with orders for our lines of Hawaiian apparel, especially our line of Hawaiian shirts for men, which are made in the USA with the finest materials and craftsmanship available.

And then we have our Hawaiian store in San Diego, which carries the largest selection of Hawaiian apparel this side of the Hawaiian Islands. When you see all that’s behind this operation you cant help but wonder how we manage to keep it all together, we ask ourselves the same thing at times.

But the show must go on, including producing new and exciting designs. Without further ado we would like to offer you a preview of things to come.

First in the lineup is a design we call Maui Hawaiian shirts. This uniquely colored shirt has a black background with goldenrod colored plumeria and mango hibiscus flowers that really make the shirt pop.

While these mens shirts are not yet ready for distribution, but you may pre-order this shirt today from the Website.

We expect sewing to be completed by 8/18/2010 or sooner.

Next up is a beautiful Polynesian block print that we call Hilo Bay Hawaiian shirts which is a blend of Hawaiian nostalgia and Polynesian culture. Hmmm could that be a Tiki statue integrated into the design?

As with the Maui shirts, these mens shirts are not yet ready for distribution, but you may pre-order this shirt today from the Website.

We expect sewing to be completed by 8/18/2010 or sooner.

Well that’s it for now, keep an eye out for more exciting designs that will be released in the upcoming months. We are also near the end of our journey with an all new apparel design that will put this line far ahead of the pack. Pre-production garments will be distributed to our focus groups in the upcoming weeks, stay tuned!

Mahalo from the fine folks at Wave Shoppe Hawaiian Shirts

Thursday, August 5, 2010

You don’t want to miss this FREE entertainment event

You don’t want to miss this FREE event. On August 14th 2010 San Diego gets a dose of ukuleles followed by a spectacular Hawaiian / Polynesian show that free to the public. There is plenty of free parking off Kalmia Street, but seating is limited so we recommend that you bring your portable chairs so you are ensured seating. This is a family friendly show, cameras and video welcome!

Click for Directions to Kalmia St

Mahalo, see you at the show!

Wednesday, May 26, 2010

Top 5 Things I Spill On My Hawaiian Shirts

We have all been there, your eating something and not paying attention and bam, its all over the front of your shirt. The beauty in spilling things on your Hawaiian shirts is that they tend to act as a sort of “camouflage” for the alien substance now intertwined and seemingly married to the front of your shirt.

I wont go as far as saying that I have a 5 second rule if the spill looks like it is salvageable, but I will list the top 5 things I frequently spill down the front of my Hawaiian shirts.





1. 711 Slurpee’s Why just the other day I was walking out to the patio and I was stricken with a with a major slurpee throat freeze, at the same time my flip-flop caught the lip of one of the paving stones. I somehow managed to squeeze the cup just hard enough to cause the lid to pop off at the exact time I was trying to regain my footing. Nothing like dumping 64 ounces of colored slush down the front of your shirt! (My dogs were happy)


2. McDonalds egg mcmuffin’s. McDonalds is my first pick when I am starving to death and in my car, there is one conveniently placed between my house and the Wave Shoppe Store. Normally their egg mcmuffins are pretty easy to eat, but every once in a while they throw in a few that are juicier than others, and you can guess what happens next.









3. Chocolate fudge ice cream. I am mot sure what it is about me and ice cream, but when I am eating it I become oblivious to everything around me. And that includes when its dripping off the spoon onto my shirt












4. Taco Hell. By far one of the most gut wrenching menus on the planet. Nothing like a hibiscus flower Hawaiian shirt with dollop of sour cream and a river of taco grease running through it.












5. Anything with BBQ sauce on it. My main downfall is smoked baby back ribs dripping with sauce, enough said.

Food stained shirts may be the international symbol for a satisfied man, but I am sure glad that I have a nearly endless supply of Hawaiian shirts for men. You never know when you are going to have a long string of those bad shirt days.

Its Aloha Summer, Party Luau Style

What is there not to like about an Aloha summer? It’s certainly our favorite season because there is a myriad of outdoor activities to do with our family and friends (we party Luau style), not to mention weather that’s tailor made for the wearing of your favorite Aloha wear. Hawaiian shirts come in so many Hawaiian designs and products that it’s almost impossible to list all of them (I tried). There is a company we would like to recomend for all your party needs, the store is named Luau Shirts and you can find Ky's Hawaiian shirts as well as some unique Luau decorations and Luau party supplies that will trim out just about any Luau.
Hawaiian Aloha Shirt CLEARANCE SALE PHOTOS - MATCHING Cotton FAMILY Hawaiian Aloha OUTFITS MEN'S Paradise Found Tropical HAWAIIAN ALOHA SHIRT MEN'S R. J. CLANCEY - Kalaheo Label Tropical HAWAIIAN ALOHA Shirt - MEN'S R. J. CLANCEY Tropical HAWAIIAN ALOHA SHIRT - WOMEN'S T-SHIRTS WOMEN'S Paradise Found HAWAIIAN ALOHA Blouses and Tank Tops WOMEN'S HAWAIIAN ALOHA Camp SHIRTS HAWAIIAN ALOHA Cropped - CAPRI PANTS / PAJAMA BOTTOMS HAWAIIAN ALOHA fitted, princess seam tailored fit, A-line, cocktail sundresses, spaghetti straps, mini, slip dresses HAWAIIAN Aloha SHORT TANK DRESSES QUEEN Large Sizes, Plus Sizes - 1X, 2X, 3X and 4X Petal Sleeve MU'U MU'U dresses, Short Long Tank, Halter, Sarong and Sun Dresses Paradise Found Hawaiian Aloha Long Tank Dresses Boys - Infants, Toddlers, Small Young Boys Hawaiian Aloha Cabana Sets and Shirts Boys - Infants, Toddlers, Small & Young Boys Surf Shorts Girls - Infants, Toddlers, Small Young Girl's Hawaiian Aloha Cabana Sets and Dresses Paradise Found HAWAIIAN ALOHA SARONG DRESSES Paradise Found HAWAIIAN ALOHA SARONGS SARONGS, Pareo, Men's Women's Lava-Lava BEACH WRAPS, INDONESIAN TAHITIAN STYLES Men's Imported Silk Shirts, Men's Cuban - Mexican Shirts, Embroidered, Bowling - Tiki, Paddles, Canoe, 1950'S Retro Shirts, Cotton Panel Shirts and Kamehameha Vintage HAWAIIAN ALOHA Shirts MEN'S HAWAIIAN SANDALS Slippahs Old Maui Rugged Shark Boat, Deck Work Shoes WOMEN'S Old Maui Brand SANDALS, Flip-Flops, Slippas BEACH TOTE BAGS MAUI RUGGED SHARK Men's SHOES MAUI CHILI RECIPE HAWAIIAN ALOHA 100% COTTON SHIRTS MAUI, Hawaii IMAGES -Vintage Hawaiian Aloha Men's SHIRT and Women's styles of Paradise Found prints MUSEUM Choppers, Motorcycles, (GM) GENERAL MOTORS, Corvettes, Camaros, Chevrolets, Cadillacs, Hot Rods & Drag Racers. BOEING AVIATION, Helicopters, Airplanes, Men's Hawaiian Aloha SHIRT POLO PULLOVER MEN'S HAWAIIAN SHIRT HAWAIIAN ALOHA SHIRT HISTORY Hawaiiana, Orchids BOOKS MAP STORE Men's, Women's, Boy's and Girl's PINK FLAMINGO Hawaiian Aloha APPAREL HAWAIIAN Apparel CARE CLEANING PURCHASE Paradise Found or R. J. Clancey - Kalaheo Label HAWAIIAN Aloha shirt FABRIC HAWAIIAN MUSIC Hawaiian Aloha T-Shirts, Sweatshirts and Hawaiian Tank Tops HANA HOTTIES HOT SAUCE Paradise Found SHORT TANK DRESSES - CAP SLEEVES HAWAIIAN Aloha Maui WEDDING APPAREL for Boy's, Girl's, Women Men - White on White Shirts Dresses Merry CHRISTMAS Santa SHIRTS MARTINI, BEER, Tropical Drinks - Beverage Hawaiian Aloha Shirts Dresses.

Friday, April 30, 2010

Happy Aloha Friday

Happy Aloha Friday everyone! Yep, Aloha Friday is my favorite day of the week, and a perfect excuse for all lovers of Hawaiian shirts to sport their favorite aloha wear for at least one day of the week. At the time of writing this I am thinking that I should be working on getting new products online, helping out at the San Diego Showroom, getting ready for the Friday night cruising Grand event (a 400+ classic car show where most participants wear car shirts that represent their automobiles), finalizing plans for the upcoming May 10th hula show etc. but to be honest I am just plain lazy today.

Maybe my laziness is attributed to the warm sunny weather and lack of supervision, I just don’t know and I really don’t care because its Aloha Friday. But then does anyone actually get much accomplished on Fridays?

Mahalo and happy Aloha Friday!

Tuesday, March 9, 2010

Scraps of Compassion

Some time ago Charles and I were asked if we could donate some scraps of material to a group called Scraps and Prayers, they are a quilting group from Bethlehem Lutheran Church in Encinitas. We have always stuck those scraps in a tub or in the trash, never thinking that someone could use them to do good for others. Wave Shoppe Hawaiian Shirts believes in contributing to various charities and while we do a lot for others we can’t give every time we are asked so finding a way to get rid of our scraps and possibly do good was very exciting to us. We immediately jumped on board with this as well as asked our cutter to start saving our scraps and before you know it we had a really good size donation to give them. We had no idea how useful those scraps would turn out to be. Plus what could be better than going green for charity.

Several months later we were at our new store in Escondido when 3 of the ladies came to see us. They wanted to show us what they had been able to accomplish with our scraps and to say we were floored wouldn’t be an exaggeration. Those scraps of fabric were being put to great use. One of the things they did was to use the scraps to make quilts for the Wounded Warrior Battalion at Camp Pendleton. When a warrior comes there to recover they get a comfortable, colorful quilt to snuggle in and keep. I just know they must appreciate the fact that someone cared enough about them and the sacrifices they make to our country to make a quilt for them. The quilts are 60x80, cheerful and warm and fit their beds. Pictured above is just one of the surfboard quilts that will be given to a soldier.

They also used some of our fine prints to make quilts for those in their congregation who turn 100 years old imagine the glee of someone who reaches 100 years old and to celebrate that with their very own quilt is just wonderful.
 
They make Prayer Quits for members who are gravely ill and the thought that some of those scraps of material would be used to make a quilt that brings comfort to someone very ill gives us a very humbling feeling.
 
The ladies also brought us a hand made quilt which we will always value, but truth be told while we appreciate the gift just knowing what uses they had put those scraps to were enough to absolutely make our day. We believe that the quilt we are holding depicts every design and color we have ever donated to the scraps for prayers project.
 
Now when I mention sending Aloha around the world, they have certainly covered that too. Several quilts were made for the earthquake victims in Haiti and Chile. The thought that somewhere across the world a quilt is covering a child or adult who has lost everything they own and is suffering makes us feel all warm and fuzzy. It just goes to show what a huge difference a little bit of scraps can do when you have a group of good-hearted people doing positive things to help others.

Mahalo to the Bethlehem Lutheran Church Scraps & Prayers Group, we here at Wave Shoppe Hawaiian Shirts appreciate what you do for others in a big – big way!

If you have a comment, or your own story about going green for charity that you would like to share, please leave a comment and we will approve it. On-topic links within your comments are acceptable.

Monday, March 8, 2010

Summer Party Checklist, The

Summer is not that far off and honestly it can’t get here soon enough. I am the kind of guy who takes great pride in being overly prepared for just about anything life can throw at me. Especially when it comes to industrial strength parties or hula shows.

But recently it has become clear that I really am not as prepared as I could be. Why just the other day I went to heat up the grill and it would not light, its out of gas, no problem I said, I will just go grab the spare propane tank out of the shed. Now do you think there was propane in that tank? Hell no there wasn’t, apparently I was already using the “spare” tank and its empty too. Ever have that happen to you?

You can call me lazy, overworked, or whatever, but the real lesson here is that I need to start working on some sort of summer checklist. Now I must tell you right away that my summer checklist doesn’t remotely resemble the one my wife maintains for me. No sir, my wife's checklist is never ending and so long that it will most likely have to be transferred to some other sucker when I die. My summer checklist is all about partying, so I only care that the freezer is full of meats, grill is clean, gas is in the tanks, coolers are washed out, lawn chairs are dusted off etc. you get the picture.

But I admit that there are times when I am throwing a party and am not quite sure how to do something, and out of fear I dont want to ask my wife, luckily we have the Internet. But hopefully you are not too much of a slacker and you are a bit more prepared for summer, unlike myself. Speaking of prepared, we have even wrote a few articles about some of the common obstacles ourselves and guests have run into during the summer months and would like to share them with you. Below are some articles that you may enjoy, and in no particular order.

How to wear a Hawaiian shirt - Believe it or not most men don’t know how to dress for success, the Aloha way. Learn how us slackers master that.

What to wear in Hawaii - Its bad enough that some people don’t know how to dress on the islands, worse is that they go out in public like that.

Graduation Leis - Say what? Yes, it’s now a tradition, so get reading so you can keep up with the Joneses.

How to dress for a Luau - Whether you got a luau invitation in the mail or you are throwing one yourself, this is a must read.

How to decorate for a Luau - Lets assume no one in their right mind is going to invite you to a luau, and you now have no choice but to host your own. This is a real luau party story, wrote by a real person (it all ends well).

Friday, January 22, 2010

What Shrinks Clothes - An Urban Legend Dispelled


I have been meaning to write about one of our industries most misunderstood phenomena, which is what actually causes fabric to shrink, in particular cotton fabric and select rayons.

Now during my lifetime I have seen people show pictures of unwashed fabric and shirts compared against washed and dried articles, read statements proclaiming that its caused by dryer heat, and even someone trying to back up that dryer statement by saying that the appliance repairman told them so. But all those proclamations really fall short of answering the question.

While you may have indeed noticed that your cotton fabrics encountered shrinkage, you still really don’t know why. Did washing, drying or a combination of both cause it? Were there forces unknown to our civilization that caused it? A Government conspiracy maybe?

Here is what really caused you garment to shrink when you washed it, its called cellulose. Cellulose is primarily obtained from wood pulp and cotton and converted to textiles as well as other household materials that utilize converted cellulose. Yes its true, the wonderful solubility of cellulose in water is also what causes the shrinkage and wrinkling in your clothing when you launder them, machine washing and drying just makes the ill effects of shrinkage more noticeable.

Not convinced yet? The cotton actually draws in water so effectively that the cotton fibers swell way beyond proportion when wet and this swelling reshapes the garment. Hot drying simply chases the water out of the fibers at an accelerated rate and when you are drying the garment, the water and the cellulose molecules tend to compress the fibers as they dry. Obviously the clothes shrink and wrinkle in the process.

Another myth is that pre-washing prevents shrinkage. No it does not, while pre-washing is performed before a garment is sewn so to minimize shrinkage of the completed garment, it in no way prevents the sewn garment from further shrinking when its washed and dried. I would also like to add that there is no such thing as pre-shrinking, if it’s made from cotton it will continue to shrink until the cellulose deteriorates.

So now that you know what definitively causes fabric to shrink, you are probably wondering what you can do to prevent or minimize shrinkage. Well for starters you could take everything to a drycleaner, but that’s not cost effective for the masses. Our recommendation is to start out with good garments made from higher quality fabrics such as what’s used in our brand of Hawaiian shirts. Our Hawaiian apparel is constructed from cotton poplin fabric which has a higher thread count than most cotton fabrics; the high density minimizes the effects of water interacting with cellulose and minimizes shrinkage.

Hand washing and air-drying is sometimes suggested, but you have to remember that you are still introducing water to cellulose, thus the shrinkage is still occurring and just at a slower rate.

If you enjoyed this article please tell your friends. You may also be interested in how we design Hawaiian print fabrics.

Mahalo and have a wonderfull day!

Thursday, January 7, 2010

Annoying Sales Strategies


Like many people who do a great percentage of their shopping on the Web, I would like to consider myself to be a fairly savvy web shopper. But there are some tactics and strategies used by web stores, as well as brick and mortar stores, which are simply bewildering.

At the top of my list are stores that proclaim that “everything is on sale, everyday” and all I can think is that they have no idea how to properly price their products. So what that tells me is that they don’t know or care about sustainable pricing, dont care if they are cheapening their brand forever and that the value of the product is most likely way less than you or I ever care to know. In the end you get what you pay for.

And then there are the web stores that slash through the so-called regular price and show a so-called sale price. E.g. Regular price $99.99 Sale price $35.00 While I can envision seeing that format used in a clearance or discount section, its pure silliness to do it to every single product offered AND to add more nausea to it, many will do it sitewide 365 days a year.

That strategy also prevents you from looking at any of their other pages and finding the regular price point (which is probably the sale price), but I assure you that you will never see that product sold for the slashed price anywhere, at any time. Folks, some simple Google's for comparison-shopping will often disclose that the so-called sale price is near (and shockingly sometimes above) their competitors regular pricing. Do stores really think that consumers are that inexperienced and gullible?

Finally we have one of the oldest, yet most backwoods tactic of them all, the “Sale, Store Closing” signage. There was a jewelry store next to ours that used that exact signage for over 6 years running! All I can say is that it was one of the most hideous operations that I have seen in a long, long, time, adding that the entire town most likely rejoiced when they finally lost their lease.

If you’re a consumer reading this we suggest that you shop around and compare, but make sure that you do not sacrifice lasting quality just to save a few pennies now. If you’re a business and you fall into any of those categories above, we would like to suggest that you use Google to find some informational sites which may help you with correcting your misguided course.

Rare Gray Aloha Shirts