Friday, January 22, 2010

What Shrinks Clothes - An Urban Legend Dispelled


I have been meaning to write about one of our industries most misunderstood phenomena, which is what actually causes fabric to shrink, in particular cotton fabric and select rayons.

Now during my lifetime I have seen people show pictures of unwashed fabric and shirts compared against washed and dried articles, read statements proclaiming that its caused by dryer heat, and even someone trying to back up that dryer statement by saying that the appliance repairman told them so. But all those proclamations really fall short of answering the question.

While you may have indeed noticed that your cotton fabrics encountered shrinkage, you still really don’t know why. Did washing, drying or a combination of both cause it? Were there forces unknown to our civilization that caused it? A Government conspiracy maybe?

Here is what really caused you garment to shrink when you washed it, its called cellulose. Cellulose is primarily obtained from wood pulp and cotton and converted to textiles as well as other household materials that utilize converted cellulose. Yes its true, the wonderful solubility of cellulose in water is also what causes the shrinkage and wrinkling in your clothing when you launder them, machine washing and drying just makes the ill effects of shrinkage more noticeable.

Not convinced yet? The cotton actually draws in water so effectively that the cotton fibers swell way beyond proportion when wet and this swelling reshapes the garment. Hot drying simply chases the water out of the fibers at an accelerated rate and when you are drying the garment, the water and the cellulose molecules tend to compress the fibers as they dry. Obviously the clothes shrink and wrinkle in the process.

Another myth is that pre-washing prevents shrinkage. No it does not, while pre-washing is performed before a garment is sewn so to minimize shrinkage of the completed garment, it in no way prevents the sewn garment from further shrinking when its washed and dried. I would also like to add that there is no such thing as pre-shrinking, if it’s made from cotton it will continue to shrink until the cellulose deteriorates.

So now that you know what definitively causes fabric to shrink, you are probably wondering what you can do to prevent or minimize shrinkage. Well for starters you could take everything to a drycleaner, but that’s not cost effective for the masses. Our recommendation is to start out with good garments made from higher quality fabrics such as what’s used in our brand of Hawaiian shirts. Our Hawaiian apparel is constructed from cotton poplin fabric which has a higher thread count than most cotton fabrics; the high density minimizes the effects of water interacting with cellulose and minimizes shrinkage.

Hand washing and air-drying is sometimes suggested, but you have to remember that you are still introducing water to cellulose, thus the shrinkage is still occurring and just at a slower rate.

If you enjoyed this article please tell your friends. You may also be interested in how we design Hawaiian print fabrics.

Mahalo and have a wonderfull day!

Thursday, January 7, 2010

Annoying Sales Strategies


Like many people who do a great percentage of their shopping on the Web, I would like to consider myself to be a fairly savvy web shopper. But there are some tactics and strategies used by web stores, as well as brick and mortar stores, which are simply bewildering.

At the top of my list are stores that proclaim that “everything is on sale, everyday” and all I can think is that they have no idea how to properly price their products. So what that tells me is that they don’t know or care about sustainable pricing, dont care if they are cheapening their brand forever and that the value of the product is most likely way less than you or I ever care to know. In the end you get what you pay for.

And then there are the web stores that slash through the so-called regular price and show a so-called sale price. E.g. Regular price $99.99 Sale price $35.00 While I can envision seeing that format used in a clearance or discount section, its pure silliness to do it to every single product offered AND to add more nausea to it, many will do it sitewide 365 days a year.

That strategy also prevents you from looking at any of their other pages and finding the regular price point (which is probably the sale price), but I assure you that you will never see that product sold for the slashed price anywhere, at any time. Folks, some simple Google's for comparison-shopping will often disclose that the so-called sale price is near (and shockingly sometimes above) their competitors regular pricing. Do stores really think that consumers are that inexperienced and gullible?

Finally we have one of the oldest, yet most backwoods tactic of them all, the “Sale, Store Closing” signage. There was a jewelry store next to ours that used that exact signage for over 6 years running! All I can say is that it was one of the most hideous operations that I have seen in a long, long, time, adding that the entire town most likely rejoiced when they finally lost their lease.

If you’re a consumer reading this we suggest that you shop around and compare, but make sure that you do not sacrifice lasting quality just to save a few pennies now. If you’re a business and you fall into any of those categories above, we would like to suggest that you use Google to find some informational sites which may help you with correcting your misguided course.

Rare Gray Aloha Shirts