Wave Shoppe in Teen Vogue

Last month me and my wife were at the Womens Wear In Nevada (WWIN) Show and the MAGIC Show. MAGIC is the preeminent, most comprehensive trade event in the international fashion industry.

These types of trade shows involve a lot of walking and taking lots of breaks, so while on a short break at Teen Vogues booth we grabbed a copy to see if a design we submitted many months ago had made it into the March issue.


While we knew we were being considered there was never an official “yes we choose you for the shoot”, so it was quite cool to be flipping pages and actually seeing one of our Hawaiian shirts on a model in the magazine.

If you can’t guess it’s the purple Hawaiian shirt with yellow flowers.

Ironically when we returned to San Diego there was a package and personalized letter from Vogue congratulating us on our accomplishment. Its now framed and hanging in the Wave Shoppe Escondido store.

So while at a glance you see that we sell Hawaiian shirts and dresses, we are also heavy into designing textiles and traveling deeper into the fashion jungle with each passing day.

I was just getting ready to click the “publish post” button and I was thinking that I failed to mention that for me, making it into Conde Nast’s Vogue would be like dying and going to heaven. Recently I learned that I have the dying part all dialed in so now all I need to do is come up with a design before then.