Monday, November 17, 2014

Ever been fired by someone wearing a Hawaiian shirt?


If you haven’t figured it out yet, I am the number one fan of Hawaiian shirts and clothing with motifs that depict the cool laid back lifestyle of Hawaii. When you wear one, even on a brutally cold February day in the northern United States, it still feels appropriate to cut out of work a bit early and indulge in a Mai Tai or four. Let me prove my point by telling you about a company I once worked for. For something like 10 years I worked for a company that made pilot training software, while some of the day to day tasks were somewhat challenging, my mind still wandered.
 
I lost track of the numbers of days and months that I spent dreaming of being on a beach with my toes in the sand.
 
Fortunately for me the company dress code was fairly loose, though the downside was they didn’t allow management to wear shorts or flip flops on the property, lesser employees could wear whatever, especially if it was hot outside. But if you were in management they expected you to dress business casual when in office, to business formal during business trips.
 
In the early years of employment with them, my daily wardrobe primarily consisted of sneakers, jeans and a toned down Hawaiian shirt, something similar to this reverse print Hawaiian shirt.  

But the longer I was at that company, the more daring my wardrobe became. The Hawaiian shirts in my work wardrobe became brighter and bolder with each passing month, my closet at home was a kaleidoscope of color! I remember one day in particular, I wore blue jeans with a shirt that had vivid yellow and red parrots and a sprinkling of green all on a white background, you could probably see me from space that day. I think some of the progression had to do with rebellion, I detested weekly meetings, and attendees were regularly subjected to some of the longest and most unproductive meetings in recorded history.
 
The meetings I was forced to attend were full of kiss ass people wearing ties and business suits, eagerly awaiting some drivel to spill from the CEOs mouth, and then there was me, usually wearing a shirt with big loud flowers and such. Meetings demonstrated that time really does stand still, like an old photograph. I mean who has not wanted to add color back into an old, black and white photograph at least on time in their life?  

In the final 2 or 3 years of employment there my passion for Hawaii and island lifestyles in general started spilling over into the 2 departments I managed. Be it a tropical screen saver, hula doll etc. by the time my employment was terminated most of my full time 8 employees had something tropical in their cubical, a few even converted over to wearing a tropical themed shirt at least once a week. Honestly, they were enjoying their jobs more than the company liked, it actually irked senior management to no end.
 
Sadly there was a dark side to my position, which was having to let go of contracted help or worse, terminate a permanent employee. My approach was pretty laid back, I would usually tell them we have to have a unpopular discussion and asked them if they would like to have it over lunch at Islands or down and dirty in the meeting room. Only a few opted for the meeting room, which provided no mechanisms to retain ones dignity.  

While I have never seen any of those people I had to let go, I am optimistic that they would be genuinely friendly towards me. I also know that they will forever remember being terminated (often for being slackers) by a guy wearing a brightly colored Aloha shirt.
 
 
 

Saturday, November 8, 2014

Wrap Your Torso in Tropical Parrots

I realize that winter is just starting to kick-in in many parts of the country, but on this side of the united states its summer, and almost year round. Our weather, which averages in the high 70 to low 80s makes it easy to maintain a tropical mindset year-round.

When I am at the office my mind frequently drifts off to the beach or some tropical island, sometimes its all I can think about. Many days I am wearing a blue Hawaiian shirt with really colorful parrots that wrap my torso in tropical splendor.

I can shut my eyes and almost feel the warm ocean breeze and hear the waves gently crashing on the beach and the parrots squawking in the trees.

Yup, its hard to beat living in a warm climate such as this, though we most certainly pay for it. But its still worth it, mainly because I hate snow and winter and all that cold stuff. No thank you mam, its flip flops, shorts and Hawaiian shirts for me!

In our business it really is Hawaiian shirt Friday every day of the year. So even if winter is upon you think Spring and the next 3 or 4 months will pass much quicker. Need some tropics in your life? Here is a discount coupon that you can use on your next purchase.




Tuesday, November 4, 2014

Why we blog

Aloha,
If your reading this, then you are probably one of the many customers and subscribers to the Da Kine Hawaiian Aloha blog. You may also be a fan of our business on Facebook or Twitter. But recently it came to my attention that many readers, customers, and close friends do not fully understand why we actually blog.

I think about a lot of topics and why I do something's and why I don't do others, but the blogging portion is pretty clear. Like a lot of our friends and customers businesses, we are a shining example of a mom and pop business. Our business model is pretty clear, we manufacture and sell Hawaiian shirts on-line and in our retail location in downtown Escondido CA. All in hopes that we will make enough money to pay our day to day bills, and maybe get a few items for the grandchildren, as well as covering a little entertainment for ourselves. Fishing fits the bill for me and my wife.

We primarily we use this blog as a venue to advertise and promote our products, we post for anyone that will read. Promoting a small business in a niche market can be daunting as the market is small and advertising budgets dry up fast, though there are many months where advertising money is non-existent.

But I have to say that in the back of my mind that I am also hoping that a reader or customer will have some Aloha and possibly blog or simply tell their friends about us. I believe that is also referred to as wishful thinking. I am also the first to admit that we don't have the advertising money to compete in the paid advertising arena.

Word of mouth is a powerful tool that shouldn't be taken lightly by any business, it can make you prosper or break you as well. How does your blogging help us? Well it's a multifaceted objective, in one hand doing so give you something to write about, it also exposes our business to your readership (which helps us with new customer acquisition). Your friend my in turn tank you for turning them on to some great products. Secondly, a blog article or webpage with a URL in it pointed to your favorite product page (like the one in this article) helps us somewhat improve our position in search engines.

Admittedly it's a small amount boost (though good karma may come your way), but it all helps. Especially when our survival on the web relies on us bettering the big box stores and goliath shopping sites like Amazon, all of whom could care less about providing things above and beyond customer service. We will even open up the store on days that we were scheduled to be closed, all just to help out the customer with tight time constraints. Even if you just have a minor question you can call our office at 760-294-1765 and we will do whatever it takes to help you. Charles will answer, call in the morning and he will just listen to whatever you have to say, mainly because it takes him forever to wake up and be productive.

Ok so your saying to yourself what do I get out of all of this. Monetary wise you get nothing for your efforts, but in terms of karma and do-gooding brownie points, the reward can be monumental. Your efforts will in a sense bring you even closer to the Wave Shoppe family. There are not enough words in the English language to describe our sincere appreciation for our customers.

Mahalo \m/



Rare Gray Aloha Shirts