Wave Shoppe Webstore Gets a Major Upgrade

Aloha,
Back when we started our Hawaiian shirt company in early 2004 there really was not a lot of web store options available to mom and pop operations like us. If I remember correctly there were Yahoo stores, Microsoft FrontPage and some other what you see what you get HTML editors. Of course you also had the option to code your own websites from scratch, but that was not within our skill-sets.

Earlier that year I was gifted a copy of FrontPage from a friend, not knowing what it was for I filed it in a drawer. But as time went on I started thinking about all of the sales that the website for company I worked for was bringing in. It wasn't long before I had the software installed and started dabbling with the features.

You may not know it but Wave Shoppe was primarily an automotive website that slowly morphed its way to a clothing only site. The automotive portions of the site went on to their own domains and a few are still alive today. Years and years had passed and Microsoft eventfully retired FrontPage and replaced it software called Expression Web.

We converted to that platform, but not without a lot of pain and agony, lots of things ceased to function with he upgrade. Over the years we worked out most of the major bugs. But it seams that in a blink of an eye the once shiny new website was over 10 years old and was really starting to show its age.

In June of this year we made the decision to abandon the original platform altogether. The Volusion platform we chose offered a lot of features to account holders, and ease of site management such as speedy product updating, as well as putting us in a better position in terms of user experience across all viewing platforms, such as tablets, PC and mobile devices.

Like all things new there is a learning curve, and of course a few minor bugs, but in the long run the website should stay modern for years to come.If you have not yet visited the newly designed website, click the following link to the homepage for Wave Shoppe Hawaiian Shirts

We have also heavily invested in new inventory, as well as shored up our always in stock clothing items. We have even added a few new categories, have a look!

Mahalo