Hawaiian shirts, most often referred to as Aloha shirts in Hawaii,
originated there in the early 1930s, designed and produced by Ellery Chun, a
Waikiki merchant. He found himself with a surplus of old kimono fabrics and
decided to fashion shirts which could be sold to the tourists. The local
newspaper began calling them Aloha shirts, and Chun was quick to trademark the
name.
Very soon, Chun had neither shirts nor surplus fabric, as locals and
tourists alike descended upon his store and bought his entire stock. His unique
contribution to Hawaiian apparel was an immediate hit and its popularity has
since spread around the world. Chun, unfortunately, enjoyed a limited portion
of the success, as within a few years, Aloha shirts were being mass produced by
several major design labels. Most of that production was marketed as Hawaiian
shirts, to avoid trademark infringement.
When World War II was over, the tourist trade in Hawaii began to grow
rapidly, and by 1959, when Hawaii became a state, essentially every tourist
sported a Hawaiian shirt. As a result, the shirts’ popularity gradually spread
to California, as surfers quickly embraced them as a part of their own
sub-culture.
Meanwhile, back in the Islands, the Aloha shirt had become synonymous
with Hawaiian in another way. Through common usage, relaxing business dress
standards and organized movements, the more formal business dress of shirt, tie
and jacket were replaced with this new icon of Hawaiian culture.
“Casual Friday”, a practice in many businesses in the mainland U.S.,
actually has its origins in “Aloha Friday”, which was the day that many
Hawaiian businesses and offices allowed Aloha shirts to be worn by employees.
Today, however, Hawaiian shirts are considered appropriate dress for all but the most formal of
events, and are considered appropriate business attire for any setting or day
of the week. Client calls, business conferences and seminars, court
appearances, as well as weddings and funerals… all will see many such shirts in
the crowd.
The average kama`aina (native-Hawaiian or long-time resident) typically won’t wear the
brightly colored shirts that many of us are used to seeing at the airport. They
tend to prefer somewhat subdued colors and prints, most often either floral or
of a Polynesian motif, and often in a reverse print. Reverse print is using the
fabric in a way that places the prominently printed side on the inside of the garment, which gives the
impression the shirt is being worn inside-out.
The typical malihini (newcomer or visitor) is
often to be found wearing the less sedate prints, which sometimes are comprised
of non-traditional images, such as sea creatures, automobiles or sports team
logos - the possibilities being virtually unlimited. Some companies, both in
the Islands and the mainland U.S., have even commissioned “uniform” shirts for
their employees, sporting the company logo or products. Trader Joe’s, for
instance, has made the Aloha shirt their dress code for employees.
In addition to the cultural aspect of this relatively new Hawaiian
apparel item (forty years is a very short time, in the context of Hawaii’s rich
history), it is extremely practical wear. Somewhat similar in concept to the guayabera of Mexico, Cuba, the
Philippines and other countries with heavy Spanish influence, Hawaiian shirts
are especially comfortable in tropical climates, where loose-fitting clothing
is preferable. The Hawaiian version, however, usually has only pocket on the
left breast, while the guayabera has
two or four pockets, as well as front and back pleats, which the Aloha shirt
doesn’t have.
The mu’umu’u (a long and loose fitting dress), is another form of
popular Hawaiian apparel, often worn by women, although women often also wear
the shirts. The prints are similar, and it’s not uncommon to see couples wear
matching prints. Some women also opt for the shorter Hawaiian dresses or tank
dresses, both of which are sleeveless.
While there are many suppliers of Hawaiian apparel, those whose
clothing is made in the Islands or the mainland U.S., rather than made in Asia,
are considered to be “authentic” and are generally of higher quality. In
today’s global market, it’s sometimes difficult to source authentic products,
but if you intend to wear a Hawaiian
shirt or any other item of Hawaiian apparel, wouldn’t you rather it
actually be Hawaiian, rather than “Made in China”?
Wave Shoppe, based in Escondido, is one of the few Hawaiian shirts manufacturers and retailers based 100% in the
United States. Wave Shoppe is committed to providing the finest American Made
Hawaiian clothing at the price and quality that our customers deserve.
