Cyber Monday is just a bunch of mumbo jumbo

Well its almost that day of the year, the Monday after Thanksgiving whereas everyone transforms into on-line mega shoppers. And we all know that the Christmas holiday is the period where starving merchants pray for huge sales.

Myself I think Cyber Monday is just another fabricated marketing term that really doesn’t drive any more sales, in fact it’s possible that it harms the brick and mortar sites. Boos and hisses to those “come on everyone is doing it” buzz phrases.

Provide a quality product and you will have sales everyday; we don’t buy into Cyber Monday.

Furthermore I was reading an article today and I said to myself just who the heck is Keynote Systems; exactly how do they track my performance?

“Keynote Systems, which tracks the performance of Internet sites, historically has found that the biggest load on Web sites comes on the Friday and Saturday after Thanksgiving, not the Monday."

IMO most of the shopping is done when people are at work, when the boss man is not looking. So any weekday can be a good day for sales. Certainly the type of product being sold can be a factor, but for the most part the day of the week does not matter much.

I think that the best metric for measuring sales is to monitor the credit card companies and see what they reported as peak periods. Hmm wouldn’t it be cool to have regularly updated info via a RSS feed from the credit card companies. Cyber Monday is just a bunch of mumbo jumbo.